Score 100/100 With Rank Math Post Tests(翻译)

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May 3, 2024

1. Writing the Post

The usual workflow for writing articles is to write them first, then optimize them. Some people also optimize the post while they write it, but we find the first method to be more efficient.

For this example, we will add an existing Rank Math KB to the post area. That should be interesting, as the KBs are written to be helpful for you but are not really optimized for SEO. The contrast will help us understand how Rank Math will help optimize posts, even if you are writing a post for the first time.

Do note that we are not talking about the formatting of your content here. We could dedicate a whole new post on that topic, but fortunately, there is already a good resource on how to do proper formatting of your content.

撰写文章的通常工作流程是先撰写，然后优化。有些人也会在撰写文章的同时进行优化，但我们认为第一种方法更有效。

在本例中，我们将在文章区域添加一个现有的 "Rank Math KB"。这应该会很有趣，因为知识库的编写是为了对您有所帮助，但并没有真正针对搜索引擎优化进行优化。这种对比将有助于我们理解 Rank Math 如何帮助优化文章，即使你是第一次撰写文章。

请注意，我们在这里讨论的不是内容的格式。我们可以用一篇全新的文章来讨论这个话题，但幸运的是，已经有一个很好的资源来介绍如何对内容进行正确的格式化。

2 First Step – Choosing Focus Keywords

As we mentioned, we will use an existing Rank Math KB to demonstrate the optimization process. But you will have to write the actual post before you can experience how Rank Math works.

正如我们提到的，我们将使用现有的 Rank Math KB 来演示优化过程。但在体验 Rank Math 如何工作之前，您必须编写实际的帖子。

Once you’ve written the content, the first step in the optimization process is to choose the right focus keywords.

写好内容后，优化流程的第一步就是选择正确的重点关键词。

Focus keywords are the words you want your post to rank for. It can range from a single word, like “coffee”, to a whole phrase, like “play the ukulele”.

重点关键词是您希望您的文章排名靠前的词。它可以是一个单词，如 "咖啡"，也可以是整个短语，如 "弹四弦琴"。

If you’ve ever done keyword research, you’ll have no difficulty understanding what you should keep as your focus keywords. The words that users type in the search engines are the best focus keywords to choose from. If you’re unfamiliar with the process, we recommend reading our detailed guide on keyword research to learn the process.

如果你曾经做过关键词研究，你就不难理解应该保留哪些关键词作为重点关键词。用户在搜索引擎中输入的词语就是最好的重点关键词。如果您对这一过程不熟悉，我们建议您阅读我们的关键字研究详细指南，了解这一过程。

You might be thinking, if Rank Math is so powerful, why do I need to set focus keywords? Shouldn’t Rank Math be able to figure it out?

你可能会想，如果 Rank Math 如此强大，我为什么还需要设置重点关键词？难道 Rank Math 不应该能够计算出来吗？

Well, Rank Math is powerful, but it can only perfect your SEO recipe if you tell it what you want to cook. We mean that Rank Math does a lot of work; you just have to provide a direction by setting up some essentials.

Rank Math 功能强大，但只有你告诉它你想做什么，它才能完善你的搜索引擎优化食谱。我们的意思是，Rank Math 会做很多工作；你只需通过设置一些基本要素来提供一个方向。

For this example, we’ve added the content of the “What are HTTP Redirections” to our demo article. Keeping that in mind, we will use “HTTP Redirections” as our first focus keyword.

在本示例中，我们在演示文章中添加了 "什么是 HTTP 重定向 "的内容。考虑到这一点，我们将使用 "HTTP 重定向 "作为第一个重点关键词。

Rank Math PRO lets you choose unlimited focus keywords per post. That means you can optimize your post for unlimited keywords and attract more traffic than if you were optimizing for 1 focus keyword.

Rank Math PRO 可让您为每篇文章选择无限多个重点关键词。这意味着您可以针对无限个关键词优化您的文章，并吸引比针对 1 个重点关键词优化更多的流量。

However, do not get carried away with adding multiple keywords. Only add a reasonable number of keywords to optimize a single post for, and adding more focus keywords than necessary would do more harm than good.

但是，不要盲目添加多个关键词。只添加合理数量的关键词来优化一篇文章，添加超过必要数量的重点关键词将弊大于利。

You might also have noticed an error just below the focus keyword section.

您可能还注意到了焦点关键字部分下方的一个错误。

The error is quite self-explanatory. If you activate your copy of Rank Math, then Rank Math can fetch keyword suggestions for you when you add focus keywords. These suggestions are fetched right from Google, and they can be a powerful way not only to discover related keywords but use those related keywords as focus keywords and optimize your post around them.

这个错误不言自明。如果您激活了 Rank Math，那么在添加重点关键词时，Rank Math 可以为您获取关键词建议。这些建议是直接从谷歌获取的，它们不仅是发现相关关键词的有效途径，还能将这些相关关键词用作重点关键词，并围绕它们优化文章。

To connect your account, simply click the link in error, and you will be taken to the Rank Math activation screen.

要连接账户，只需点击错误链接，即可进入 Rank Math 激活页面。

Once you click the “Connect Now” button, you will be taken to Rank Math’s Login Page. Choose your preferred method to log in & continue. If you don’t already have an account, you can create one by clicking the “Register Now” link at the bottom of the login form.

After registering/logging in, you will be taken back to the Activation Screen, and your copy should be activated.

Now, head back to the post and refresh the page. Make sure to save your changes before refreshing. After the refresh, the error will be gone, and you will start seeing suggestions when you add any focus keywords to your posts, similar to the animation below.

To add more focus keywords to your post, simply go to the focus keyword area and type in more focus keywords. The first focus keyword you add will be the Primary Focus Keyword, and the rest will be considered secondary focus keywords. The Primary Keyword will also have a “*” icon on its left. Here is how it should appear on the screen.

要在文章中添加更多重点关键词，只需进入重点关键词区域，输入更多重点关键词即可。您添加的第一个焦点关键词将是主要焦点关键词，其余的将被视为次要焦点关键词。主要关键词的左侧也会有一个 "*"图标。下面是它在屏幕上的显示方式。

3 Google Trends for Focus Keywords

When you are writing a post around a particular topic, you need all the help you can get to make a decision on whether the target you have chosen is good and if there is any traffic on that keyword.

当您围绕一个特定主题撰写文章时，您需要获得所有帮助，以确定您选择的目标是否合适，以及该关键词是否有流量。

Even more than that, how do you choose which keyword to target when you have to select one of two closely related keywords?

不仅如此，当您必须从两个密切相关的关键词中选择一个时，该如何选择目标关键词呢？

Enter Google Trends.

Google trends offer you a quick way to show how a term or a topic has fared against another term or topic over a period of time. It gives you an idea of what type of traffic to expect and, most of all, which keyword to target amongst a pool of closely related keywords or topics.

Rank Math brings that function right inside your WordPress dashboard. After you enter a focus keyword or a set of focus keywords, clicking on the Google Trends icon will bring up a graph showing more information on your selected keywords:

Once you have determined which focus keyword to use, choose it from the Trend screen and click Close & use selected keyword(s) button to use the selected keyword as the focus keyword and remove the rest of the keywords you had added for checking the Trend.

Other options offered in the Google Trends overlay are:

Choose your target country

Choose a date range between 7 days to 12 months.

4. Understanding the Tests from a Keyword Perspective

From a user (or your perspective), having the post optimized for more than one keyword is great. It lets you target wider topics and aim for more traffic with each post.

从用户（或您的角度）来看，针对一个以上的关键词对帖子进行优化是非常好的。它可以让您瞄准更广泛的主题，并通过每篇文章争取更多流量。

But, from an optimization standpoint, it does propose some challenges.

但是，从优化的角度来看，它确实提出了一些挑战。

For example, all the tests that Rank Math performs won’t work well if Rank Math considers all the focus keywords at the same time. Some tests only work well if you’ve decided on a single keyword, and you’ll see inconsistent results if performed on more than one keyword.

例如，如果 Rank Math 同时考虑所有重点关键字，那么 Rank Math 进行的所有测试都不会很有效。有些测试只有在你确定了一个关键词的情况下才能很好地进行，如果对多个关键词进行测试，你会看到不一致的结果。

An obvious workaround is to use only a single keyword for the test, which defeats the purpose of having more than one focus keyword. To counter this problem, we’ve configured some tests to run on all focus keywords, while some tests work for only some of the keywords. Here is how we divide the tests.

Tests that run on all Focus Keywords Tests that run only on the Primary Focus Keyword Tests that run only on the Secondary focus keyword Tests that run only on the content Let us explain the differences between each of them. When we discuss the actual tests, we will identify which type of test it is.

一个显而易见的解决方法是只使用一个关键字进行测试，这就失去了使用多个重点关键字的意义。为了解决这个问题，我们将一些测试配置为在所有重点关键字上运行，而另一些测试则只在部分关键字上运行。以下是我们如何划分测试的。

在所有焦点关键词上运行的测试仅在主要关键字上运行的测试仅在次要关键字上运行的测试仅在内容上运行的测试让我们解释一下它们之间的区别。在讨论实际测试时，我们将确定测试的类型。

Tests that run on all Focus Keywords

These are the tests that run on all focus keywords, and they may consider all the focus keywords at once, or individually. You won’t have to do anything special for the tests that consider all the focus keywords, but for the tests that consider only one test at a time, you’ll have to click the individual focus keywords to see their results and optimize them individually for the best results.

To check out which tests run on which keywords, you can click on any of the secondary keywords, and the tests will be filtered to show to the ones that run on that keyword. Here is a visual representation of that concept.

在所有重点关键词上运行的测试

这些是在所有重点关键词上运行的测试，它们可以同时考虑所有重点关键词，也可以单独考虑。对于考虑所有重点关键词的测试，您无需做任何特别操作，但对于一次只考虑一个测试的测试，您必须点击单个重点关键词查看其结果，并对其进行单独优化，以获得最佳效果。

要查看哪些测试运行于哪些关键字，可以点击任何一个次要关键字，测试就会被筛选出来，显示运行于该关键字的测试。下面是这一概念的直观表示。

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8.4 Focus Keyword at the beginning of the content (Primary Focus Keyword Only)

Apart from the title, description, and URL, it’s also important to have the focus keyword at the beginning of the post. This reinforces to the search engines what your post is about and also reassures the users that they’ve clicked the correct link.

In this test, Rank Math checks your content to see if the primary focus keyword is present in the first 10% of your post. If it’s found, you pass the test.

However, there is an exception to the rule. In situations where the post itself is under 300 words, Rank Math will check the entire 300 words for your focus keywords. Once the post goes over 300 words, Rank Math will again check the first 10% of your post.

To pass this test, just make sure that your focus keyword is present in the first 10% of your post.

除了标题、描述和 URL 之外，在文章开头突出重点关键词也很重要。这不仅能向搜索引擎强化文章的内容，还能让用户确信他们点击了正确的链接。

在这项测试中，Rank Math 会检查您的内容，看主要关键字是否出现在文章的前 10%。如果找到了，您就通过了测试。

不过，规则也有例外。在文章本身不足 300 字的情况下，Rank Math 将检查整个 300 字的重点关键词。一旦文章超过 300 字，Rank Math 将再次检查文章的前 10%。

要通过这项测试，只需确保您的重点关键词出现在文章的前 10%。

8.6 Overall Content Length

Since Google does not tell the world how their algorithm works, webmasters are forced to rely on gut, experience, and research to understand the mysteries behind Google Search.

There have been many studies that have shown that content length and higher rankings have a positive correlation. Maybe Google prefers pages with more content, or the long-form content gives you the opportunity to explain the topic better. Whatever the reason, your website rankings should improve once you start, including long-form content.

In this test, Rank Math scores your content based on its length. Here is a simple reference guide to remember.

More than 2500 words: 100% score

2000-2500 words: 70% score

1500-2000 words: 60% score

1000-1500 words: 40% score

600-1000 words: 20% score

Below 600 words: 0% score

An obvious exception to this rule is product pages. It is rare to see a product page with thousands of words of content, and Rank Math understands that and excludes any product pages from this test.

To pass this test, make sure your content is at least 2500 words. You can pass the test with a lower word count too, but you won’t score 100% on the test.

Note: In the PRO version of Rank Math, WooCommerce users will see Rank Math’s content test recommending 200 words.

由于谷歌没有告诉全世界他们的算法是如何运作的，网站管理员只能依靠直觉、经验和研究来了解谷歌搜索背后的奥秘。

许多研究表明，内容长度与排名高低呈正相关。也许谷歌更喜欢内容更多的网页，或者长篇内容让你有机会更好地解释主题。不管是什么原因，一旦你开始使用长篇内容，你的网站排名就会提高。

在这项测试中，Rank Math 会根据内容的长度为你的内容打分。下面是一个简单的参考指南，请记住。

超过 2500 字： 100%得分 2000-2500 字： 70% 分数 1500-2000 字 60% 分数 1000-1500 字 40% 分数 600-1000 字 20% 分数低于 600 字 0% 得分这一规则的一个明显例外是产品页面。包含数千字内容的产品页面很少见，Rank Math 明白这一点，因此将任何产品页面都排除在此项测试之外。

要通过这项测试，请确保您的内容至少有 2500 字。你也可以通过字数较少的测试，但你不会在测试中获得 100%的分数。

注：在专业版的 Rank Math 中，WooCommerce 用户将看到 Rank Math 的内容测试建议字数为 200 字。

10 Additional SEO

The Additional SEO section gives more actionable tips to optimize your post. We’ve placed these tips in the Additional SEO section because they don’t have as big of an impact as the Basic SEO tips. Think of the Basic SEO tips as the base of a pizza and the Additional SEO tips as the toppings. There is no pizza without the base, and the pizza isn’t as good without the toppings. The bottom line is you should use the Basic tips and the Additional tips for the most SEO impact. Here are the optimizations you should see in the Additional tips section.

附加搜索引擎优化部分提供了更多可操作的优化帖子的技巧。我们将这些技巧放在附加搜索引擎优化部分，是因为它们的影响没有基本搜索引擎优化技巧那么大。将基本搜索引擎优化技巧视为披萨的底料，而附加搜索引擎优化技巧则是配料。没有饼底就没有披萨，没有配料披萨也不会好吃。最重要的是，你应该使用基本技巧和附加技巧，以获得最大的搜索引擎优化效果。以下是您应该在附加提示部分看到的优化。

10.1 Focus Keyword in Subheading (Primary and Secondary Focus Keywords)

An often ignored on-page SEO factor is the presence of your focus keyword in the H2, H3, and other tags. While Google pays the most attention to H1, H2, and other tags are not ignored, they are important for many reasons.

Not only does including your keywords in your headings bring relevancy, but it also helps achieve site-links in the results. Site-links are quick links that appear below your search result that helps the user quickly jump to a specific article section. Here is how they look.

一个经常被忽视的页面搜索引擎优化因素是在 H2、H3 和其他标签中出现您的重点关键词。虽然 Google 最关注的是 H1、H2 和其他标签，但这些标签并没有被忽视，它们之所以重要有很多原因。

在标题中包含关键词不仅会带来相关性，还有助于在搜索结果中实现网站链接。网站链接是出现在搜索结果下方的快速链接，可以帮助用户快速跳转到特定的文章部分。以下是它们的外观。

Site-links not only help build authority in your visitor’s eyes, but they also help achieve a higher click-through rate, both of which are essential to your website’s growth.

In this test, Rank Math will check if you’ve included your focus keywords in your headings and pass the test if it finds them. This test runs on all your focus keywords, so make sure that you’re using all of them in your headings. As is the case with any SEO optimizations, try to naturally incorporate the keywords in your article instead of stuffing them just for the sake of it.

For instance, the focus keyword for our blog FAQ Schema: A Practical (and EASY) Guide is FAQ Schema. We added a subheading that includes the focus keyword.

网站链接不仅有助于在访客心目中树立权威，还有助于提高点击率，这两点对网站的发展都至关重要。

在这项测试中，Rank Math 会检查您是否在标题中包含了重点关键词，如果发现了，就会通过测试。该测试会在所有重点关键词上运行，因此请确保您在标题中使用了所有关键词。与任何搜索引擎优化一样，尽量在文章中自然地加入关键词，而不是为了加入而加入。

例如，我们博客常见问题 Schema 的重点关键词是 "Schema"： A Practical (and EASY) Guide》的重点关键词就是 FAQ Schema。我们添加了一个包含重点关键词的副标题。

An important thing to remember is that this test runs for both primary and secondary focus keywords, and you’ll need to incorporate both of them in your subheadings to achieve a full score. You can always check if you pass the test for a secondary keyword by clicking on it.

Note: This test is not applicable for WooCommerce Products and Easy Digital Downloads in the PRO version of Rank Math.

需要记住的重要一点是，该测试同时针对主要关键词和次要关键词，您需要在副标题中包含这两个关键词才能获得满分。您可以随时点击次要关键词，检查是否通过测试。

注意：本测试不适用于专业版 Rank Math 中的 WooCommerce 产品和 Easy Digital Downloads。

10.2 Focus Keyword in Image Alt Attributes (Primary Focus Keyword Only)

In this test, Rank Math looks for your primary focus keyword in your images’ ALT text. Both the singular and the plural version of the keyword are considered when performing this test, and the test passes if Rank Math finds any one of the variations in the ALT text.

Image ALT text is supposed to be the text that appears on the screen if the image fails to load. In the early days of the Internet, bandwidth was scarce, and even just a few kilobytes were considered gigantic. That is why having some alternate text that could take the place of an image that could not be downloaded was considered a good practice, as it helped the users understand the context of the image.

Search engines soon realized that since ALT text simply describes the image, they could read it to understand what the image was about. Think about it, what would be the ALT text of an image of Roger Federer?

As we mentioned, to pass this test, you need to have your primary focus keywords in the ALT text of your image. Here is how you do it if you didn’t already know it.

Click on the image you want to set the ALT text for in the block editor.

在此测试中，Rank Math 会在图片的 ALT 文本中查找主要关键字。执行此测试时，关键字的单数和复数版本都会被考虑在内，如果 Rank Math 在 ALT 文本中发现了其中任何一种变化，则测试通过。

图片的 ALT 文本应该是图片无法加载时显示在屏幕上的文本。在互联网发展初期，带宽非常稀缺，即使只有几千字节也被认为是巨大的。因此，为无法下载的图片提供一些替代文本被认为是一种很好的做法，因为这有助于用户了解图片的上下文。

搜索引擎很快意识到，由于 ALT 文本只是对图片的简单描述，因此搜索引擎可以通过阅读 ALT 文本来了解图片的内容。想想看，罗杰-费德勒的图片的 ALT 文本会是什么呢？

正如我们提到的，要通过这项测试，您需要在图片的 ALT 文本中包含您的主要关键词。如果你还不知道如何操作，请看这里。

在图块编辑器中点击要设置 ALT 文本的图片。

The settings bar on the right should shift to “block” settings, which means you get the opportunity to change the image’s settings. You should see the Alt Text area in the first few settings, and all you have to do is add the Alt text there and save your post.

If you’re using the classic editor, the steps are slightly different. First, click the image you’d like to set the Alt text of. You should see a bunch of options appear on the image. Click the Pen Icon to open the image settings.

You should see Alternative Text as the first option, which is the same as the Alt text. Add your desired Alt Text there, and update the image settings.

10.4 URL Length

Multiple URL length studies have shown that shorter URLs have a higher chance of ranking in the SERPs. Short URLs are simple, to the point, and specific enough to drive clicks. Just think about it. Which of the following URLs look better to you?

多项URL长度研究表明，较短的URL在SERP中的排名机会更高。短网址简单明了、直奔主题，而且足够具体，能够吸引点击。试想一下。你觉得以下哪个网址更好？

Or,

The difference is clear and obvious.

Long URLs are also prone to be either keyword-stuffed or unnecessarily long. Google doesn’t prefer either one of them, and neither should you.

Although short URLs are preferred, there are no guidelines to say which URLs are considered “short”; therefore, it is not easy to quantify the length of a good URL. Instead of trying to hit a certain length, we recommend that you ask yourself, “Can I shorten the URL and make it more precise at the same time?” If the answer is yes, then you should reduce the length of the URL.

两者的区别是显而易见的。

长 URL 还容易充斥关键字或不必要的冗长。谷歌不喜欢长网址，你也不应该喜欢短网址。

虽然短网址是首选，但并没有指导方针规定哪些网址属于 "短 "网址；因此，要量化一个好网址的长度并不容易。我们建议你问自己："我能缩短 URL 的长度，同时让它更精确吗？"而不是试图达到一定的长度。如果答案是肯定的，那么你就应该缩短 URL 的长度。

In this test, Rank Math checks the length of your URL and lets you know if it is too long. As we mentioned, it is not easy to specify an exact length that can be considered good, but in Rank Math’s case, that is the only option possible.

After careful testing and considering plenty of real-world examples, Rank Math’s “good” URL length has been set to less than or equal to 75 characters. So, this test will pass if your URL length is equal to or less than 75 characters.

在这项测试中，Rank Math 会检查 URL 的***长度，并告诉你它是否过长。正如我们所提到的，指定一个准确的长度并不容易，但对于 Rank Math 来说，这是唯一可能的选择。

经过仔细测试并考虑了大量实际案例后，Rank Math 的 "良好 "URL 长度被设置为小于或等于75 个字符。因此，如果你的URL长度等于或小于75个字符，测试就会通过。

There are a couple of things to keep in mind with this test.

First, this test checks your entire URL, not just part of it. That means HTTP, your domain name, separator characters, and your post URL, all are included in the test.

这项测试有几件事需要注意。

首先，该测试会检查您的整个 URL，而不仅仅是其中的一部分。这意味着 HTTP、您的域名、分隔符和您的帖子 URL 都包含在测试中。

For this reason, if your domain name is too long, you should probably ignore this test. Because of the long domain name, you won’t be able to create a meaningful URL while pertaining to the 75 character limit. The test will appear as failed in that case, but you can safely assume that your post is optimized.

因此，如果您的域名太长，您可能应该忽略这项测试。因为域名太长，您将无法创建一个有意义的 URL，同时又要遵守 75 个字符的限制。在这种情况下，测试将显示为失败，但您可以放心地认为您的帖子已经优化。

10.5 Linking to External Sources

You already know that links from other websites pointing to your website are great for your website’s SEO. What you might not have known is that links from your post to other websites are also, albeit small, a ranking factor.

您已经知道，其他网站指向您网站的链接对您网站的搜索引擎优化大有裨益。但您可能不知道的是，从您的帖子到其他网站的链接也是一个排名因素，尽管很小。

Think about it this way. When you write a post, it’s natural to reference other articles, tools, websites, and research available elsewhere – just like we did in this article. Referencing them in your post just makes your copy look natural to the search engines and the users. Just make sure not to link out to your direct competitors if you want to keep an edge in the SERPs.

In this test, Rank Math checks if you’re linking out to a few external websites. If you’re not, you’ll fail this test, and you will need to add relevant links to external websites to pass this test.

Note: This test is not available for WooCommerce Products and Easy Digital Downloads in the PRO version of Rank Math.

这样想吧。当你写一篇文章时，很自然会参考其他地方的文章、工具、网站和研究--就像我们在这篇文章中所做的一样。在文章中引用它们会让搜索引擎和用户觉得你的文案很自然。如果你想在 SERP 中保持优势，请确保不要链接到你的直接竞争对手。

在这个测试中，Rank Math 会检查你是否链接了一些外部网站。如果没有，你将无法通过这项测试，你需要添加相关的外部网站链接才能通过这项测试。

注意：在专业版的 Rank Math 中，WooCommerce 产品和 Easy Digital Downloads 无法使用此测试。

10.6 Linking to External Content with a Followed Link

If you’re familiar with SEO, then you know that not all links are created equal. There are “followed” links and “no-followed” links. Technically there are no “followed” links, as it is the default behavior of links, but the terminology on the Internet has developed in a way that saying a link is “followed” is considered normal.

In the initial days of the Internet, there was no “nofollow” or “dofollow”, all links were followed. This led to a massive spam problem where people would use automated software to create thousands of spam links to their sites. To combat this, Google introduced the nofollow tag.

如果您熟悉搜索引擎优化，就会知道并非所有链接都是一样的。链接分为 "nofollow"链接和 "dofollow "链接。从技术上讲，不存在 "followed "链接，因为这是链接的默认行为，但互联网上的术语发展到现在，说一个链接 "followed"被认为是正常的。

在互联网发展初期，没有 "nofollow "或 "dofollow"，所有链接都是被跟随的。这导致了大量的垃圾链接问题，人们会使用自动软件为自己的网站创建成千上万的垃圾链接。为了解决这个问题，谷歌推出了 nofollow 标签。

This led to another problem. Earlier, websites linked to other websites freely and whenever it made sense. As soon as the nofollow tag was introduced, most websites started to nofollow all their links to external websites, trying to keep all the SEO power to themselves. This phenomenon was called PageRank Sculpting, and Google did not like it. After all, the entire purpose of the web (and their algorithm) was being defeated.

To combat this problem, they started rewarding sites linked to other websites without a nofollow tag, i.e., with followed links. And that is the reason you see this recommendation in Rank Math.

This test is dependent on the test above it. If you’re not linking out to external websites in the first place, then how would the link be followed?

这导致了另一个问题。以前，网站可以自由地链接到其他网站，只要有意义就行。nofollow 标签一经推出，大多数网站就开始取消与外部网站的所有链接，试图把所有搜索引擎优化的权力都留给自己。这种现象被称为 "页面排名雕刻"（PageRank Sculpting），谷歌并不喜欢这种做法。毕竟，网络的整个目的（以及他们的算法）都被违背了。

为了解决这个问题，他们开始奖励链接到其他网站但没有 nofollow 标记的网站，也就是有跟随链接的网站。这就是你在 Rank Math 中看到这个建议的原因。

这个测试依赖于上面的测试。如果你首先没有链接到外部网站，那么链接怎么会被跟随呢？

To pass this test, pass the test above it, and then make sure that at least one of your external links is followed.

Now, you might wonder, doesn’t Rank Math have an option to automatically no-follow all external links? What if that option is enabled?

First things first—not all external links should be no-followed. We’ve added that option to make it easy to nofollow a lot of links, but not with the intention of no-following every external link. We encourage you link out to authoritative websites—that is why the hyperlink exists. When you’re linking to a trusted website, you should definitely not nofollow it. We’ve included a Whitelist feature in Rank Math, which helps you achieve that.

Here is how it works. You enable the feature to nofollow all external links. Then you add your list of trusted domains in the “Nofollow Exclude Domains” list. Once you save your settings, Rank Math will not nofollow any external links to any of those domains.

要通过这项测试，首先要通过上面的测试，然后确保至少有一个外部链接被关注。

现在，你可能会问，Rank Math 不是有自动不跟踪所有外部链接的选项吗？如果启用该选项呢？

首先要说明的是，并非所有外部链接都应该是 "no-followed"。我们添加该选项的目的是为了让您可以轻松地取消关注大量链接，但并不是要取消关注所有外部链接。我们鼓励您链接到权威网站，这也是超链接存在的原因。当您链接到一个值得信赖的网站时，绝对不应该取消关注。我们在 Rank Math 中加入了白名单功能，可以帮助您实现这一点。

具体操作如下。启用该功能后，您可以对所有外部链接进行 nofollow。然后，在 "Nofollow 排除域 "列表中添加您信任的域列表。保存设置后，Rank Math 就不会取消指向这些域的任何外部链接。

Another way to manage your links is not to enable the nofollow all external links option, and add the list of your untrusted domains to the blacklist, called the Nofollow Domains option in Rank Math. This will make all your external links followed, with the exception of the links to the domains listed in this section.

You can use either solution to manage your links, and if you link out more to trusted domains, then using the blacklist would save you time and vice versa.

The Blacklist and the Whitelist can be found in the General Settings inside Rank Math. You can learn all about them from the dedicated knowledge base article.

Note: This test is not applicable to WooCommerce Products and Easy Digital Downloads in the PRO version of Rank Math.

管理链接的另一种方法是不启用 nofollow 所有外部链接选项，而是将不信任的域列表添加到黑名单中，即 Rank Math 中的 Nofollow 域选项。这样，除了本节列出的域链接外，你的所有外部链接都会被跟踪。

你可以使用这两种解决方案来管理你的链接，如果你更多地链接到可信域，那么使用黑名单会节省你的时间，反之亦然。

黑名单和白名单可以在 Rank Math 的常规设置中找到。您可以从专门的知识库文章中了解它们的所有信息。

注意：本测试不适用于专业版 Rank Math 中的 WooCommerce 产品和 Easy Digital Downloads。

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12.3 Use of Power Word in Title

What if you had the magical powers of making anyone click your links in the SERPs? A power so good that it would almost be considered illegal?

Don’t worry. We don’t practice black magic. We were just demonstrating the amazing use of Power Words. These are words that, when used in titles, compel users to click them, whether they like it or not.

Think about it this way. What if in the initial paragraph, we said, “Make anyone click your links in the SERPs” instead of “Having the magical power of making anyone click your links”. The words mean the same thing, but the impact they have on the message is vastly different. That’s power words for you.

In this test, Rank Math checks if you’re using a power word in the title. The test is performed using an internal list of power words, which is regularly updated. If a power word is found, you pass the test; else, you fail the test.

To learn more about power words, we recommend that you read this amazing guide about power words.

如果你有神奇的魔力，可以让任何人点击你在 SERP 中的链接，那会怎么样？强大到几乎被视为非法的能力？

别担心，我们不会使用黑魔法。我们不使用黑魔法。我们只是在演示 "强力词 "的神奇用法。这些词一旦用在标题中，无论用户喜欢与否，都会迫使他们点击。

这样想一下。如果在第一段中，我们说的是 "让任何人都能在搜索结果中点击你的链接"，而不是 "拥有让任何人都能点击你的链接的神奇力量"。这两个词的意思是一样的，但对信息的影响却大不相同。这就是强力词。

在这个测试中，Rank Math 会检查你是否在标题中使用了强力词。测试使用的是定期更新的内部强词列表。如果发现了强词，你就通过了测试；否则，你就没有通过测试。

要了解更多有关强词的信息，我们建议您阅读这份有关强词的精彩指南。

12.4 Number in Title

A proven way to get more clicks from the SERPs is to use numbers in the title. This technique has been popular for some time, but its effect has not faded as clickbait’s has. It is hard to explain why this works, but it is easy just to acknowledge that it works and use it to your advantage. Think about it, what sounds more clickable – “How to clean your garage?” or “7 easy ways to clean your garage?”. It’s obviously the second one.

In this test, Rank Math checks if you’re using numbers in your title. If you’re not, Rank Math will warn you that you should. So, to pass this test, all you have to do is include a number in the title of the post, and you’ll pass the test.

PS: Buzzsumo analyzed millions of headlines and found some interesting data about what kind of headlines performed better. We found the section on using numbers in the title, especially insightful.

在标题中使用数字是一种行之有效的方法，可以从 SERP 中获得更多点击。这种方法已经流行了一段时间，但其效果并没有像点击诱饵那样消失。很难解释这种方法为什么有效，但只要承认它有效并加以利用就很容易。想想看，"如何清理车库？"和 "清理车库的 7 个简单方法？"哪个听起来更容易被点击？显然是第二种。

在这个测试中，Rank Math 会检查你是否在标题中使用了数字。如果没有，Rank Math 会警告你应该使用。因此，要通过这项测试，你只需在文章标题中包含一个数字，就能通过测试。

在标题中使用数字测试附注：Buzzsumo 分析了数百万个标题，发现了一些关于哪种标题表现更好的有趣数据。我们发现关于在标题中使用数字的部分尤其具有洞察力。

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14.1 Use a Table of Contents to Present Your Content Better

If you’re writing a long post, it’s essential to make the navigation of the post easier. Not all users are looking for the complete information that your post provides. Some users might be looking for a very specific answer that is buried somewhere in the post.

如果您写的是一篇长文章，那么让文章的导航变得更容易就很有必要。并非所有用户都在寻找您的帖子所提供的完整信息。有些用户可能在寻找一个非常具体的答案，而这个答案就埋藏在帖子的某处。

The easiest way to help your users is by introducing a table of contents in your post. Just as a large book becomes easier to navigate with an index or table of contents, your post will also become easier to navigate with the inclusion of a table of contents.

Your effort will not go unnoticed by search engines. They will notice the engagement and reward you with better rankings. Not only that, Google may include a “Jump To” link in the SERPs when it detects a table of contents in your post. This massively improves your click-through rate. Just remember that Google does it on its discretion, like rich snippets, and simply including a table of contents is no guarantee that you will get the “Jump To” links. Still, not including a table of contents guarantees that you won’t “Jump to” links, but including them just might get you the links.

Here is an example of “Jump To” links.

帮助用户的最简单方法就是在文章中引入目录。就像一本大书有了索引或目录就更容易浏览一样，您的文章有了目录也会变得更容易浏览。

您的努力不会被搜索引擎忽视。它们会注意到您的参与，并为您提供更好的排名。不仅如此，当 Google 检测到您的帖子中有目录时，可能会在 SERP 中加入 "跳转到 "链接。这将大大提高您的点击率。但请记住，谷歌是自行决定这样做的，就像丰富片段一样，仅仅包含目录并不能保证您一定会获得 "跳转到 "链接。不过，不包含目录也能保证您不会获得 "跳转到 "链接，但包含目录可能会让您获得链接。

下面是一个 "跳转到 "链接的例子。

In this test, Rank Math checks for the presence of a table of contents creation plugin on your website. If you’re using the Block/Gutenberg Editor, you can use Rank Math’s Table of Contents block; otherwise, you can check the compatible plugins.

You can quickly add Rank Math’s Table of Contents in the post-editing screen. Click the ‘+ ‘ icon and locate the Table of Contents by Rank Math block.

Table of Contents by Rank Math allows you to add a smooth table of contents block to the page/post and a number of other features that help seamlessly build your customized block section.

On the assumption that you will use a TOC if you have the plugin installed, Rank Math will pass the test if it finds any of the following plugins installed on your website.

Rank Math (use Rank Math Table of Contents block to clear the test)

WP Shortcode Pro

WP Shortcode

TOC Pack – Table of Contents for Elementor

Ultimate Blocks

LuckyWP Table of Contents

Elementor Pro

Table of Contents Plus

Easy Table of Contents

Divi Table Of Contents Maker

TOP Table of Contents

If you are using any other plugin for adding a Table of Contents, please contact your plugin/provider and ask them to add this filter to their plugin/theme so Rank Math can detect that you are using a Table of Contents section in your posts. Once they add the filter, we will be happy to add them to the compatibility list here.

If you are manually adding a hard-coded Table of Contents section, you can use this filter to disable that particular test.

本文地址: Score 100/100 With Rank Math Post Tests(翻译) (dajun.info)